Download MARKETING MODULE FILES
This training module details marketing options available for individual farms in order to build the viable and efficient farm marketing strategy.Marketing module and trainings are especially dedicated to farmers who produce and sell directly their final products to consumers.The module objectives are: 1) to understand the relevance and the efficiency of marketing as a management concept in agriculture; 2) to understand the practical application of strategic and operational marketing in an agriculture business; 3) reflect and train on the application of marketing by practical examples.The module covers the following aspects of the marketing plan: short introduction about the theory of marketing; marketing’s concepts; strategic marketing and operational marketing (strategies and marketing instruments). The module consist of the PPT presentation enriched by exercises and self-test.
Language version available in one file: English, Lithuanian, Polish, Slovenian, German
